Our Story

All about our company, our vision and the team that makes it happen.

Our Vision

“To enable everyone to buy with the confidence of an expert, every time”

Our Mission

“To create a digital concierge buying service that removes the hassle and stress from buying complex items and helps our users understand what is the best option for them. To deliver demonstrable value to our channel partners and their users”

Why We Started

Graham, our Founder and CEO, worked on both the supply side and advised large customers on the buying of large and complex IT related purchases. He used these procurement methods to help better inform his own buying decisions and to make these purchases much easier. He was so successful that friends and family would often ask him to help with their next car purchase or the buying of another similarly complex item!

This idea snowballed, and Steve was brought in to provide vital technical know-how from a systems architecture perspective to enable these manual processes to be automated and digitised.

Buying Butler was born.


  1. June 2012 Buying Butler Idea Created
  2. Dec 2012 Graham Founded Company
  3. Feb 2013 Work Starts on Version 1 - B2C focused offering with a small B2B channel.
  4. Jan 2014 Joined Microsoft Ventures accelerator scheme – course correction to focus on just B2B.
  5. Dec 2014 Version 2 deployed to focus on B2B employee benefits channel, new companies signed, private beta extended to address specific employer pain points
  6. May 2015 Version 3 designed to deliver a visually engaging user experience, and additional functionality for our key customers.

Our Team

Graham Blaney

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Co-founder and CEO. Responsible for business development, partner management and channel strategy. A background in competitive sport (canoe slalom) at an international level provided the foundations needed to excel in a career that has included global sales and business development. Partial to wheat beer Graham is the only person in the office who does not drink coffee. Most likely to say - "everyone's a customer"

Steve Weston

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Co-founder and CTO. Responsible for product development, technology and operations. Steve has worked for large global IT outsourcers before moving into interim CTO and Lead Architect roles at large corporates within the banking, telecommunications, government and logistics sectors. Steve makes up for Graham not drinking coffee! Mostly likely to say - "lets draw that on the whiteboard"

Robert Ashby

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Robert, FD, joined the team in 2014.  After a career in strategy and  finance for a series of high growth tech businesses, he continues to act  as Chair or NED with several tech start-ups.  In what spare time he has,  Robert is Chair of the British Humanist Association and passionately  involved in contemporary photography.

Joe Coombs

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 Joe joined us in 2013, after a successful career in international canoeing.  Joe is responsible for customer experience, marketing and business development, and is working towards Chartered marketer status in his spare time. Outside of work, Joe's hobbies include Canoeing, Photography, Travel and Motorsport...

Keir Covington

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A lover of all things tech, Keir joined us as a graduate designer in 2014, he is responsible for all things design and development related. In his spare time, Keir likes live music, lots of gaming and photography.

Stephen Haunts

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Stephen is Buying Butlers lead developer. Stephen has been developing software since a child and professionally since 1997. He has worked in many industries from computer games through to financial services and healthcare. Stephen is also an author for Pluralsight and Syncfusion and regularly speaks at international software developer conferences. Stephen drinks far too much coffee and is frequently seen in the corner of the office wearing a tinfoil hat muttering about security and whether we have enough encryption.

David Greenwood

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A professional software tester since 1997, David is our Test Lead. With a passion for quality and usability, he has delivered value to companies ranging from start-ups to large multi-nationals in the utilities, health, rail and insurance sectors. Fond of moving post-its around a board, David can often be found running around the city, sometimes literally.

Tony Dawson

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Tony has been programming computers since 1987 and has since been involved creating systems for healthcare, transport and home improvement sectors. He joined the team as a Senior Software Developer in June 2016 and is involved in the design and implementation of the platform.  Tony is a qualified NSRA Shooting Instructor and being a Scout Leader enjoys the great outdoors. He also enjoys tinkering with his Raspberry Pi, taking things apart to see how they work ... and occasionally putting them back together again.

Cristian Eriomenco

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Investors & Advisors

Mark Onyett

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Mark Onyett is a serial entrepreneur and investor. After Cambridge University Mark worked as a strategy consultant in the US, UK & India before joining Capital One in Nottingham as a founding member of the UK Executive team. In early 2004, Mark founded TDX (an innovative debt management business), which now has 350 employees, HQ in Nottingham and recently been acquired by Equifax. He is also a director in a number of other businesses including HD Decisions, Contentive, Grove Capital Management and Oakbrook Finance.

Rufus Evison

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Company Director of several successful start-ups, Rufus has worked on Internet related projects at board level since 1996. His prime area of expertise is in data and analytics, with his goal to be 'the' expert on online advertising, targeting and customer insight. Rufus previously held senior positions with Dunnhumby, Clickstream Technologies Plc and Global Diagnostics.

Nicholas Nicolaides

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Nicholas has 20 years in corporate finance & equity capital markets with a tech sector focus. He launched Symvan Capital in 2013 and now sits on our Board of Directors.

John McCalla-Leacy

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John was formally a Partner with KPMG's Transaction Services business where he headed up M&A deals for the APAC region from Hong Kong. John worked on multi-billion dollar deals both in APAC and in the UK. In his spare time - when he is not playing with his 2 kids -  he enjoys snowboarding, mixed martial arts and coaching in canoe slalom where he previously represented GB. 

Peter Howard

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Before he took early retirement to concentrate on other interests, Pete was Chief Engineer at BT Fleet where he was responsible for both the procurement and maintenance of the UK's largest fleet of vehicles. During this time he also helped to develop tools to help employees understand their tax and liability position. In his spare time Pete travels extensively and enjoys dinghy sailing.

Andrew Golby

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Andrew has 20 years within Haymarket Automotive, owning relationships with vehicle manufacturers. His industry knowledge and large network of contacts makes him an excellent advisor for Buying Butler's automotive catagory. 

We're currently in Private Beta with a number of employers and benefit providers, please register your interest and we will let you know when our service goes public!